Virtual MVPDs, services that provide online subscriptions to bundles of live, linear channels, have become a force in the US pay-TV marketplace. Each is taking a differing approach to the market and experiencing unique results. This industry report examines the growth of this sector of the pay-TV market, the strategies and outlook for market players, and the challenges that lie ahead for vMVPDs and the pay-TV market as a whole.
Bottom Line
vMVPDs – Market Background and Significance
Market Drivers, Barriers, and Key Trends
Major vMVPD Competitors
Positioning, Platform Support, and Feature Comparisons
Profiles of the Top 6 vMVPDs
Sling TV
Hulu + Live TV
YouTube TV (Google)
AT&T TV Now
fuboTV
Philo
Future Prospects for the Market
What are the potential outcomes?
Lessons from the Market: PlayStation VUE
Market Forecast
Implications and Recommendations
Traditional Pay TV & Broadband Service Providers
vMVPD Players
Content Owners
Device OEMs
Appendix
Citations
Attribution
Reasons for Switching from Traditional to Online Pay-TV Service
vMVPD Subscriber Comparison by Operator: 2017-2020
Comparison of vMVPD Services by Tier
vMVPD Subscriber Growth 2017-2020
Positioning of vMVPD Competitors
vMVPD Platform Support Comparison Matrix
vMVPD Competitor Feature Comparison
Sling TV Subscriber Growth
Hulu + Live TV Quarterly Subscriber Growth
YouTube TV Quarterly Subscriber Growth
AT&T TV Now Subscriber Performance
FuboTV Subscriber Performance
Philo Subscriber Performance
Total US Pay-TV Subscribers 2015-2024
US vMVPD Subscribers 2015-2024
Share of US Pay-TV Market by Provider Type: 2015-2024
NPS by Pay TV Service Type
© December 2020 Parks Associates
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Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
