Consumer demand for choice in content and services has led to a paradigm shift in video delivery. Consumers now spend more time streaming content over IP than watching broadcast video or video delivered via legacy pay-TV methods. ATSC 3.0, the next generation of broadcast technology, built on IP, opens new possibilities to broadcasters and has the potential to transform the video market.
This report details shifting video consumption habits, provides an overview of ATSC 3.0, and profiles leading broadcasters and service providers deploying it today. It also assesses implications for the full video ecosystem, including both traditional and streaming players.
Bottom Line
What is ATSC 3.0?
Why ATSC 3.0 Matters
ATSC 3.0 Advantages
IP Architecture
Improved Video
Enhanced Audio
Interactive User Experience
Watermarking
Data Collection
Signal Advantages
Datacasting
Security
Future-Proof and Portable
Current Status – In Transition
Geographic and Market Coverage
Viewing Options
NEXTGEN TV Certification
Televisions
Upgrade Accessory Devices
Digital Rights Management (DRM): A Critical Component of ATSC 3.0
Datacasting: Applications Beyond Entertainment
Remote Education and Learning
New Data Networks
Emergency Communications
Internet of Things (IoT)
Growth Drivers and Barriers
Spectrum Challenges
Appeal to FCC
Consumer Awareness
A Need for Affordable Viewing Solutions
DRM Battles
High Resolution Content
ATSC 3.0 Implications
For Broadcasters
For Consumers
For OTT Streaming Services
For Content Owners
For Advertisers
ATSC 3.0 Technology Providers
Appendix
Glossary
Parks Associates Entertainment Video Ecosystem
Companies Briefed or Researched for This Report
NEXTGEN TV logo from the Consumer Technology Association
Cord Cutters vs. Cord Nevers (2022–2023)
Penetration of Traditional Pay-TV vs. OTT Video Services (2017–2023)
Number of OTT Service Subscriptions per Household (2016–2023)
Total Monthly Spending on OTT Services (2021–2023)
TV Antenna Ownership and/or Intent to Purchase (2022–2023)
TV Antenna Owners for Whom OTA is First Choice for Various Types of Content
Watermarking Delivers NextGen Experiences to Every TV
US Cities in Which ATSC 3.0 Broadcasting is On the Air or Coming Soon (October 17, 2023)
ADTH NEXTGEN TV Box
ZapperBox M1
SiliconDust HDHomeRun FLEX 4K
Fourth Generation Tablo OTA DVR
Prototype Digital Paging System Receiver
SpectraRep AlertNow Receiver
Current ATSC 3.0 TV Stations in Raleigh/Durham/Fayetteville, NC
Subchannels of ATSC 3.0 Lighthouse Station WRDC in Raleigh/Durham/Fayetteville, NC
Subchannels of ATSC 3.0 Lighthouse Station WNGT-CD in Raleigh/Durham/Fayetteville, NC
Entertainment Video Services Ecosystem
Ad Insertion Platform Sàrl
Advanced Television Systems Committee (ATSC)
Ateme
Atlanta DTH (ADTH)
Avanci
Capitol Broadcasting Company / WRAL-TV
DigiCAP
The E.W. Scripps Company
EZDRM, Inc.
Geniatech
Harmonic
Heartland Video Systems (HPV)
Hewlett Packard Enterprise (HPE)
iWedia S.A.
Manhattan-Digital LLC
MediaTek
PBS North Carolina / WUNC-TV
Pearl TV
Resillion
SiliconDust
Sinclair Broadcast Group
SpectraRep
SpectraRep, LLC
Tolka
Unisoft
Verance
Via Licensing Alliance
ZapperBox
Zinwell
