The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.
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2024 Streaming Trends and 2025 Outlook
2024 Streaming Trends
Price Increases
Ad-Based Streaming
Accessible Streaming
OTT Streaming Trends to Watch in 2025
Interactive Content
Further Consolidation
Sports as a Differentiator
Additional Research Resources
December Entertainment News
Warner Bros. Discovery to Separate Linear Networks from Streaming Platforms
YouTube Raises Prices to $83 Per Month
Max Debuts Personalized 2024 Viewership Recaps
MasterClass Launches AI-Powered On-Demand Mentorship
Netflix Secures FIFA Women’s World Cup Streaming Rights
Summary of Service Changes: Platforms, Business Models, and News
Citations
List of Figures
2024 Price Increases for Select Streaming Services
Interactive Feature Use on Social Platforms
Interactive Features Used While Watching Live Sports
Self-Reported SVOD Subscription Tier: Ad-Based vs. Ad-Free
NPS Scores for Measured vMVPD Services
Top 10 SVOD Services by Estimates Subscribers
AI Technology Use Cases: Personal, Professional, Educational
Types of Video Content Typically Watched, Q3 2024
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