The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.
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Highlights From Parks Associates 7th Annual Future of Video: Business of Streaming Conference
Theme 1 – The Growing Role of AI in Entertainment
Theme 2 – Evolution of Advertising-Based Business Models
Theme 3 – Notable Advancements in Interactivity
Additional Research Resources
November Entertainment News
Comcast Spins off Cable Networks
Amazon Shuts Down Freevee Streaming Service
Prime Video Launches Generative AI-Powered X-Ray Recaps
Fubo Launches Interactive Ad Formats
Netflix’s Paul-Tyson Fight Draws 108M Viewers Alongside Streaming Issues
Summary of Service Changes: Platforms, Business Models, and News
Service Changes: Platforms, Business Models, and News
Citations
List of Figures
Figure 1 Net Promoter Score of OTT Services: Basic vs. Premium Tier
Figure 2 Use of Free Ad-Based Video Services in Past 30 Days
Figure 3 Overlap of Household Subscriptions to SVOD and Ad-Based Streaming Services
Figure 4 Top 10 SVOD Services by Subscribers, Q3 2024
Figure 5 SVOD Subscription Tier for Amazon Prime Video
Figure 6 AI Technology Use Cases – Personal, Professional, Educational
Figure 7 Pain Points with Ad-Based OTT Services
Figure 8 Technical Problems Experienced, Among Sports Viewers
Published By Parks Associates
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