This report explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer preferences in watching ad-based content. It quantifies the number of households using ad-based online video services and includes a five-year forecast of viewer growth.
Bottom Line
Overview of Ad-Based Streaming
Growth of Streaming Services
Defining the Market: FAST, Linear, AVOD, Hybrid
US Consumers’ Use of Ad-Supported Streaming Services
Ad Sales / Revenues
Content Acquisition
Ad-Based Streaming Trends
New Advertising Models
Built-in Content for Hardware Platforms
Bundling and Consolidation
OTT Service Stacking and Spending
Consumers Diversify Away from The Big Three
Social Media Content Integration
Co-Viewing
Outlet for Niche Content
Competitive Landscape
Ad-Supported OTT Service Leaders
Ad-Supported Service Profiles
Summary by Business Model
Detailed Profiles
Ad-Supported Service Highlights
Amazon Freevee
Crackle Plus
Paramount+
Peacock
Pluto TV
Roku
VIZIO
XUMO
Technology Provider Profiles
Market Size and Forecast
Implications and Recommendations
Appendix
Glossary
Parks Associates Entertainment Video Ecosystem
Companies Briefed or Researched for this Report
List of Figures
Citations
Attribution
Linear Channel Guide from The Roku Channel
On-Demand Selections from The Roku Channel
Households Using Ad-Based OTT Video Services (2019–2022)
Top Ten Ad-Based OTT Video Services
Ad-Based Service Viewing Frequency
Drivers of Ad-Based OTT Service Usage
AVOD Users’ Attitudes towards Advertising Integration
Consumers’ Primary Streaming Video Products (2018–2021)
Average Number of OTT Service Subscriptions (2016–2022)
Average Household Spending for OTT Streaming Services by Number of Subscriptions
OTT Service Subscriptions: Big Three vs. Non-Big Three (2017–2022)
Likelihood of Using Co-Viewing Feature from Favorite Video Service
Estimated Monthly Viewers, Leading Ad-Supported OTT Services (2017–2022)
Roku Platform vs. Player Revenue and Gross Profit/Loss (2017–2022)
Walmart Shopping on Roku
Ad-Based OTT Services Forecast (2022-2027)
Entertainment Video Services Ecosystem
© October 2022 Parks Associates
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Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
