Consumer Segmentation: OTT Video Buyers analyzes trends in the consumption of over-the-top video. It analyzes trends with Parks Associates’ video segmentation approach, which groups consumers based on their video consumption habits. This research also gauges the demand for new over-the-top services from companies and brands such as HBO, CBS, and others.
About the Research
Previous Research
The Death of Linear TV (Q3/14)
360 View: Digital Media & Connected Consumers (Q3/14)
Streaming CE and Content Purchasing Habits (Q1/14)
Trends in Content Licensing (Q1/14)
New Trends in Digital Delivery and CDNs (Q1/14)
OTT Video Buyers: Subscriptions & Transactions (Q4/13)
Key Findings
Industry Insight
Recommendations
Video Consumption Trends:
Video Consumption by Platform (2010 - 2014)
Video Consumption on TV Sets by Source (2010 - 2014)
Household Monthly Spending on Internet Video (2012 - 2014)
OTT Subscription by Age (2013 - 2014)
OTT Subscription by Household Income (2013 - 2014)
OTT Service Subscription (2012 - 2014)
Who Pays for OTT Service Subscription (Q3/14)
OTT Video Trends:
Parks Associates Multiscreen Segmentation
Video Viewing Segments (Q3/14)
Segment Descriptions
OTT Video Consumption on TV Sets (2012 - 2014)
Household Monthly Spending on Subscription Internet Video Services (2012 - 2014)
Household Monthly Spending on Renting Video Downloads (2012 - 2014)
Household Monthly Spending on Buying Video Downloads (2012 - 2014)
Demand for New OTT Video Services:
Willingness to Subscribe to New Over-the-Top Services (Q4/14)
Willingness to Subscribe to New Over-the-Top Services by Age (Q4/14)
% of Those Likely to Subscribe to New Over-the-Top Services with Video Services (Q4/14)
Willingness to Subscribe to Over-the-Top HBO or CBS Service by Pay-TV Provider (Q4/14)
Likelihood of Canceling Other Services if Subscribing to HBO or CBS Over-the-Top Service (Q4/14)
Additional Research from Parks Associates
Published by Parks Associates
© January 2015
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Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
