According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
Parks Associates has published European research showing a steady decline in gaming console adoption in France, Spain, and the UK while remaining flat in Germany. Continued consumer adoption of mobile...
According to research from Parks Associates, 16 per cent of US broadband households have a sports OTT video service subscription. Although it does not stream live games, NFL Game Pass is the most high...
Research findings revealed by Parks Associates at INTX show that Roku is still the most popular brand of streaming media players, accounting for 30 per cent of the players purchased from Q1 2015 to Q1...
Parks Associates has released consumer research showing that 2 per cent of US broadband households, or 2.3 million households, own a virtual reality (VR) headset. From the article "2.3m US Broadban...
