According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
A European consumer survey examining 4K consumer adoption and preferences revealed by Parks Associates at CES 2016 suggests that some 17 per cent of broadband households in the UK, France, Germany, an...
According to research from Parks Associates, 33 per cent of UK broadband households subscribed to an OTT video service as of Q3 2015. The study – Connected Consumer in Europe – also shows that only 15...
“Multiple content players have held onto traditional content windowing strategies for years, but OTT technologies and emerging business models have finally forced these companies to experiment with ne...
“The growth of OTT subscription services is amazing. Several notable OTT services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options...
