According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
A Parks Associates report reveals that 19 per cent of US broadband households currently own at least one Internet-connected smart home device. These devices, including smart thermostats, sprinkler sys...
Whether you're a cord cutter or not, you're probably going to want a streaming device for your TV, and Roku remains the most popular against Apple TV, Google Chromecast $37.95 at Bonanza, and the Amaz...
Parks Associates research shows despite 16 per cent of Spanish pay-TV households subscribing to pay-TV for the first time last year, the country’s broadband households still exhibit high incidences of...
Digital media research from Parks Associates finds 65 per cent of US broadband households engage in at least one second-second screen activity on at least a monthly basis. The research finds the most...
