According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
Whether you're a cord cutter or not, you're probably going to want a streaming device for your TV, and Roku remains the most popular against Apple TV, Google Chromecast $35.00 at PC Richard & Son, and...
Parks Associates research shows 10-15 per cent of broadband households in the UK, France, Germany, and Spain would trust their broadband service provider for smart home products or services, roughly t...
Research from Parks Associates reveals 50 per cent of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15 per cent who try one enjoy the experience and t...
Whether you're a cord cutter or not, you're probably going to want a streaming device for your TV, and Roku remains the most popular against Apple TV, Google Chromecast$35.00 at PC Richard & Son, and...
