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Over-the-top viewing is on the rise, most consumers watch some TVs and movies online, and now Netflix has won an Emmy.Clearly, the sky is falling on traditional TV and multichannel service providers.
Meanwhile, over-the-top usage in general is rising. Parks Associates recently reported that 44% of US broadband homes have a subscription to an online video service such as Netflix, Hulu Plus, or Amazon.
From the article, "Cord-Shaving & Mobile Viewing Rise, Report Says" by Daisy Whitney.
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Retailers looking to capture more of the consumer electronics market would be wise to embrace — rather than fight — the use of smartphones. According to Parks Associates, 25% of CE buyers said...
This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...
According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...
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