Over-the-top viewing is on the rise, most consumers watch some TVs and movies online, and now Netflix has won an Emmy.Clearly, the sky is falling on traditional TV and multichannel service providers.
Meanwhile, over-the-top usage in general is rising. Parks Associates recently reported that 44% of US broadband homes have a subscription to an online video service such as Netflix, Hulu Plus, or Amazon.
From the article, "Cord-Shaving & Mobile Viewing Rise, Report Says" by Daisy Whitney.
At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...
In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...
But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of th...
In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...
