Over-the-top viewing is on the rise, most consumers watch some TVs and movies online, and now Netflix has won an Emmy.Clearly, the sky is falling on traditional TV and multichannel service providers.
Meanwhile, over-the-top usage in general is rising. Parks Associates recently reported that 44% of US broadband homes have a subscription to an online video service such as Netflix, Hulu Plus, or Amazon.
From the article, "Cord-Shaving & Mobile Viewing Rise, Report Says" by Daisy Whitney.
In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...
Retailers looking to capture more of the consumer electronics market would be wise to embrace — rather than fight — the use of smartphones. According to Parks Associates, 25% of CE buyers said...
This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...
Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...
