According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 2014, representing 12% share of the total. "Traditional TV ad dollars will quickly shift, at rates we've never seen before, to interactive and addressable formats," Parks Associates research analyst Heather Way said. Marketers allocated 41% of their media budgets to TV in 2009, compared with 58% in 2008, per a Forrester/ANA survey. And so TV's share of the pie has dwindled.
From the article, "Interactive, VOD Ads On Rise"
Apple TV has been adding more content lately as the company has had to fight a handful of competitors -- including Roku, Amazon, and Google -- in the streaming-media device market. Spurring interes...
Launched last year, Flywheel so far operates in three cities -- San Francisco, Los Angeles and Seattle. San Francisco was its first market where it's took the city by storm. It partnered with the m...
Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and...
The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry...
