Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
Last month, market intelligence firm Parks Associates released a study with shattering news: women buy more tech than men — and then use it more. According to the study, more women were interested in tablets, laptops and smartphones; women bought more gadgets on average; and, once the devices were in hand, more women were using them to watch movies, listen to music, interact online and play social games.
From the article, "Beyond the pink veneer" by Michelle Starr
As one of the segment's most-established players, ADT is taking on fresh competition from players like AT&T and Comcast. "Broadband was a growth engine [for cable and telecom companies] for a long...
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...
According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...
This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .