Last month, market intelligence firm Parks Associates released a study with shattering news: women buy more tech than men — and then use it more. According to the study, more women were interested in tablets, laptops and smartphones; women bought more gadgets on average; and, once the devices were in hand, more women were using them to watch movies, listen to music, interact online and play social games.
From the article, "Beyond the pink veneer" by Michelle Starr
According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...
This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...
The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...
Retailers looking to capture more of the consumer electronics market would be wise to embrace — rather than fight — the use of smartphones. According to Parks Associates, 25% of CE buyers said...
