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Apple TV has been adding more content lately as the company has had to fight a handful of competitors -- including Roku, Amazon, and Google -- in the streaming-media device market. Spurring interest in video-streaming is more content migrating to the Internet, with companies including Netflix and Amazon developing more original online content.
Last year, nearly half of all purchases of set-top boxes by US households were for Roku devices, while Apple TV was a distant second, according to a recent report from Parks Associates. Apple said it has sold about 20 million units worldwide as of April.
From the article "Apple TV adds CNBC, Fox Now" by Ben Fox Rubin.
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In 2013, mobile video will be just 13% of all digital video ad spending, about $520 million. By 2017, analysts expect it to be 30% of all digital video ad spending. Research from Parks Associat...
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According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...
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