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Apple TV has been adding more content lately as the company has had to fight a handful of competitors -- including Roku, Amazon, and Google -- in the streaming-media device market. Spurring interest in video-streaming is more content migrating to the Internet, with companies including Netflix and Amazon developing more original online content.
Last year, nearly half of all purchases of set-top boxes by US households were for Roku devices, while Apple TV was a distant second, according to a recent report from Parks Associates. Apple said it has sold about 20 million units worldwide as of April.
From the article "Apple TV adds CNBC, Fox Now" by Ben Fox Rubin.
This year, 56% of smart TV set owners have accessed some video via a Net connection, according to media research firm Parks Associates. The number is up from 40% two years ago. Overall, Internet-con...
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More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...
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