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Apple TV has been adding more content lately as the company has had to fight a handful of competitors -- including Roku, Amazon, and Google -- in the streaming-media device market. Spurring interest in video-streaming is more content migrating to the Internet, with companies including Netflix and Amazon developing more original online content.
Last year, nearly half of all purchases of set-top boxes by US households were for Roku devices, while Apple TV was a distant second, according to a recent report from Parks Associates. Apple said it has sold about 20 million units worldwide as of April.
From the article "Apple TV adds CNBC, Fox Now" by Ben Fox Rubin.
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Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming vi...
As consumers decide what they want out of their Over-the-Top (OTT) video experience, the industry is seeing some fairly high churn rates. While typical for subscription-based industries, some compa...
New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps....
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