The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions.
Consumer Insights Dashboards present survey-based consumer research that tracks movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.
Video Services Overview
Penetration of Traditional vs. OTT Video Services
Pay-TV & OTT Service Subscription Trend
Pay-TV & OTT Service Subscription Mix
Pay-TV Services
Pay-TV Adoption by Service Type
Traditional Pay-TV Service Provider Market Share
Overall vMVPD Service Adoption
Traditional Pay-TV Service Provider NPS
vMVPD Service NPS
Intention to Make Changes to Pay-TV Service
OTT Services
OTT Service Use by Business Model
Number of OTT Service Subscriptions
OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT
Major Subscription OTT Service Adoption
vMVPD Service Adoption
Method of Subscribing to OTT Service
OTT Subscriber Churn
Use of Ad-Based OTT Services
Use of Transactional OTT Services
Preferred Method of Watching New Movies
Total Monthly Spending on OTT Services
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