The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions.
Video Services Overview (Slide 10-13)
Penetration of Traditional vs. OTT Video Services
Pay-TV & OTT Service Subscription Trend
Pay-TV & OTT Service Subscription Mix
Pay-TV Services (Slide 14-21)
Pay-TV Adoption by Service Type
Traditional Pay-TV Service Provider Market Share
Overall vMVPD Service Adoption
Traditional Pay-TV Service Provider NPS
vMVPD Service NPS
Intention to Make Changes to Pay-TV Service
OTT Services (Slide 22-31)
OTT Service Use by Business Model
Number of OTT Service Subscriptions
OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT
Major Subscription OTT Service Adoption
vMVPD Service Adoption
Method of Subscribing to OTT Service
OTT Subscriber Churn
Use of Ad-Based OTT Services
Use of Transactional OTT Services
Preferred Method of Watching New Movies
Total Monthly Spending on OTT Services
Appendix (Slide 32-37)
