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Q2 2021
Consumer Insights Dashboard
The Video Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing video services to the home.
Video Services Overview
Penetration of Traditional vs. OTT Video Services
Pay-TV & OTT Service Subscription Trend
Pay-TV & OTT Service Subscription Mix
Pay-TV Services
Pay-TV Adoption by Service Type
Traditional Pay-TV Service Provider Market Share
Overall vMVPD Service Adoption
Traditional Pay-TV Service Provider NPS
vMVPD Service NPS
Recent Changes to Pay-TV Service
Likelihood to Make Changes to Pay-TV Service
Traditional Pay-TV Subscription and Cord Cord-Cutters vs. Cord Cord-Nevers
Last Time Subscribed to Traditional Pay-TV
Previous Pay-TV Provider for Cord Cord-Cutters
OTT Services
OTT Service Use by Business Model
Number of OTT Service Subscriptions
OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT
Major Subscription OTT Service Adoption
vMVPD Service Adoption
Method of Subscribing to OTT Service
OTT Subscriber Churn
Use of Ad-Based OTT Services
Use of Transactional OTT Services
Preferred Method of Watching New Movies
Appendix
Streaming Video Market: Rise of Hybrid Models - Q1 2025
ATSC 3.0: Impact and Opportunity for Video Services - Q4 2023
Ad-Based OTT Growth in FAST and AVOD Services - Q4 2022
Video Services: State of the Market - Q2 2022
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