The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.
Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.
Ad-Based Viewing is Booming, but Opportunities Remain
Advantages and Disadvantages of Streaming
The Price of Streaming
The Ad-Based Experience
Political Ads and the Upcoming Presidential Election
Additional Research Resources
September Entertainment News
Verizon Acquires Frontier in $20 Billion Deal
VIZIO Expands WatchFree+ Streaming Service to Mobile App
Disney and DirecTV Reach Agreement After Two-Week Dispute
Synamedia’s Low-Cost Streaming Device Set to Revolutionize the Market
FTC Report Exposes Law Privacy Practices
Service Changes: Platforms, Business Models, and News
Citations
List of Figures
Figure 1 Use of Free Ad-Based OTT Video Services in the Past 30 Days
Figure 2 Drivers of Free Ad-Based OTT Video Service Use
Figure 3 Reasons for Cancelling OTT Services
Figure 4 Pain Points Associated with Ad-Based OTT Service Use
Figure 5 Year Over Year Adoption of Mobile and Internet Bundles
Figure 6 Brand of Most-Used Smart TV in the Home, Among Smart TV Owners
Figure 7 Penetration of Traditional vs. OTT Video Services, 2018-2024
Figure 8 Number of Platforms Used for D2C Streaming Services/App
Figure 9 Consumer Concern Regarding Personal Data Security
Figure 10 Consumer Attitudes on Data Security, Trust in Companies to Keep Data Safe
