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Q4 2023
Trackers
The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.
This update examines potential and profitability of T-Commerce, reviews July entertainment news, and examines changes on platforms, business models, and services.
Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.
Want more data on T-Commerce? Parks Associates has this research available now.
AVOD and FAST are All the Rage but What About the Ads?. 2
The Ads are Everywhere. 3
Advertising Strategies to Guarantee Eyeballs. 4
Consumers Attitude Towards Advertising. 6
Services Evolve and So Must the Advertising. 7
October Entertainment News. 8
Apple TV+ Pricing Doubles from Just a Year Ago. 8
Netflix to Broadcast First Live Sporting Event. 10
Twitter (X) to Debut a Streaming Service. 12
Xumo Offers Spectrum Customers a New Streaming Box. 14
Prime Video Prepares to Transition to Ad-supported Streaming. 16
Service Changes: Platforms, Business Models, and News. 18
Citations. 24
Streaming Video Market: Rise of Hybrid Models - Q1 2025
ATSC 3.0: Impact and Opportunity for Video Services - Q4 2023
Ad-Based OTT Growth in FAST and AVOD Services - Q4 2022
Video Services: State of the Market - Q2 2022
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