The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.
Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.
Navigating New Technology: AI and Consumer Perspectives
Introduction to AI and Generative AI
The Hidden Presence of AI
Consumer Perception and Use of AI Applications
The Use of AI in Media
Consumer Content Demand
Additional Research Resources
July Entertainment News
Paramount and Skydance Prepare to Enter Merger
Amazon Partners with MrBeast, Boosts Ad Play
NHL’s Dallas Stars in Long-Term Local Streaming Deal with APMC
Charter, Comcast Target Diverse Audiences with New Streaming Offerings
Fubo TV Teams Up with NBCUniversal for Paris Olympics Coverage
NBA Secures Future with Groundbreaking Media Deal
Service Changes: Platforms, Business Models, and News
Consumer Familiarity and Use of Generative AI
Consumer Familiarity with Categories of Generative AI Applications
Consumer Attitudes Toward Generative AI Technology
Total Average Video Consumption by Platforms
NPS for 5 Leading SVOD Services
Top Platforms for Watching Social and/or User-Generated Content
SVOD Adoption Rate Among Hispanic Respondents
Average Monthly Spend on SVOD Subscriptions Among Households
vMVPD Subscribers QoQ, 2022-2024
Sports OTT Service Subscriptions, Overall
Sports OTT Service Subscriptions, Individual
