Ad-supported streaming services are now the fastest-growing business model in streaming; 31% of US Internet households reported watching an ad-supported AVOD or FAST service in the past month, compared to just 18% in 2018. 41M US broadband households are projected to watch ad-based OTT video services in 2023.
As streaming services mature, there are new opportunities everywhere, including the rural market. Consumers are experimenting with services - the average annualized subscriber churn rate for streaming video services is 47% and the top driver of service cancellations is the desire to save money. Parks Associates consumer research shows that 29% of US internet households report cancelling a service to save money.
This webinar highlights the latest developments in streaming, including analysis of the very competitive broadband market. Join and hear from the Parks Associates team on the latest in streaming services, including smart TV and streaming media adoption, updates on sports streaming services, and market shifts. This research webinar highlights research, data, and insights from the firm's landmark Streaming Market Tracker service, which features regular updates on service models, pricing, content acquisition, and partnerships in the OTT market.
