With Disney, Apple, WarnerMedia, and NBC Universal, among others, launching SVOD services, will any of them supplant the current “Big 3” in OTT (Netflix, Amazon Prime Video, Hulu)? This report evaluates the emergence of major SVOD services recently launched or about to hit the market and their potential impact on the market penetration and revenue of the current largest SVOD services.
Bottom Line
Subscription-Based OTT Service Competitive Landscape
Major SVOD Service Overview
Netflix
Amazon Prime Video
Hulu
Disney+
Apple TV+
CBS All Access/Paramount+
HBO Max
Peacock
Potential Future Big 3 in OTT
Subscriber Trend & Market Outlook
Implications and Recommendations
Appendix
Consumer Data Methodology
Attribution
Big 3 vs. Non Big 3 OTT Subscriptions
Major OTT Subscription Service Uptake
Big 3 Penetration by Disney+ and Apple TV+
NPS Trend
Subscriber Churn Trend
Major SVOD Summary
Netflix Watch Free
Prime Video and NFL partnership
Hulu Program Initiatives
Disney+ UI
Disney+ Growth Initiatives
Apple One
Initial CBS All Access expansion (2020)
Paramount+ Timeline in US
Paramount+ Goals
HBO Streaming Services
HBO Max Human Curation
HBO Max Human Content Recommendations Approach
Peacock Ad Growth Strategies
Peacock Curator Ad
Potential Big 3 Players
Major SVOD Subscriber Trend (US): 2017-2020
© November 2020 Parks Associates
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Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
