This report examines the market lifecycle for the global OTT video services industry. It assesses the current state of OTT video service competition and service adoption for the US, each global region, and major national markets around the world. Key themes include the evolution of OTT video services and business models, growth in competition, and the stages that markets are going through. The report includes a five-year forecast of OTT video subscriptions and revenues.
The OTT Video Market Lifecycle
Market lifecycles commonly have four stages
Introduction / Market Development Phase
Application in the US and European Markets
Growth Phase (Early)
Growth Phase (Middle/Late)
United States OTT Video Services Breakout, 2013-2019
Overall OTT Service Subscriptions (2016 - 2019)
United States Streaming Media Player Forecast, 2013-2019
Maturity Phase
The Lifecycle in Global Markets
North America’s OTT market has set the pace for global growth
Number of Online Subscription Services: UK vs. Canada vs. US (2018)
Global OTT Markets
European Markets
Latin America and Africa
Asia-Pacific OTT Markets
OTT Worldwide Markets
OTT Video Service Market Forecasts
Global Forecast: Total OTT Video Subscriptions (2018 - 2024)
Global Forecast: OTT Video Service Revenues (2018 - 2024)
US Forecast: OTT Households, Subscriptions, and Revenues (2018 - 2024)
The OTT Video Market Lifecycle
Market lifecycles commonly have four stages
Introduction / Market Development Phase
Application in the US and European Markets
Growth Phase (Early)
Growth Phase (Middle/Late)
United States OTT Video Services Breakout, 2013-2019
Overall OTT Service Subscriptions (2016 - 2019)
United States Streaming Media Player Forecast, 2013-2019
Maturity Phase
The Lifecycle in Global Markets
North America’s OTT market has set the pace for global growth
Number of Online Subscription Services: UK vs. Canada vs. US (2018)
Global OTT Markets
European Markets
Latin America and Africa
Asia-Pacific OTT Markets
OTT Worldwide Markets
OTT Video Service Market Forecasts
Global Forecast: Total OTT Video Subscriptions (2018 - 2024)
Global Forecast: OTT Video Service Revenues (2018 - 2024)
US Forecast: OTT Households, Subscriptions, and Revenues (2018 - 2024)
© November 2019 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
