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Entertainment

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  5. Connected Entertainment in Can...

Q2 2019

Multiclient

Connected Entertainment in Canada

This consumer research study analyzes consumer demand for connected entertainment devices and services among Canadian broadband households.

 Subscription Video Services

  • Uptake and anticipated changes in pay-TV and broadband services
  • Use of ad-based, subscription and transactional over-the-top (OTT) services
  • Interest in / use of personalization, UI, and new service features
  • Satisfaction levels for services
  • Multiscreen consumption
  • Use of apps and authenticated viewing
  • Attitudes and perceptions of video services

Support Services / Issues

  • Current use of support services
  • Concerns about privacy / security in use of connected devices
  • Consumer interest in new support options – self-help, apps, and other tools
  • Opportunities for smart home support services based on consumer interest in new capabilities, bundles, and system packages

Connected CE

  • Household penetration and adoption curves of connected CE devices, including new innovations (e.g., 4K)
  • Most-used devices in the connected home
  • Impact of innovations on sales and penetration of new and existing devices
  • Consumer reactions to a variety of business models for connected home entertainment devices
  • Purchase location trends
  • Brand, reasons, and location for new device purchases
  • Demand and usage trends for video and audio streaming
  • Household device most used for streaming and why
  • Role of connected device interfaces in guiding user experience and content discovery

 

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