Providers are experimenting with a variety of channel packages and service bundles in attempt to reduce the subscriber losses. Pay-TV and OTT providers, content producers, owners, and distributors all want to understand which content packages will generate greater subscriptions rates and reliable reoccurring revenue streams. This research examines subscribers viewing habits, preferences, interests, and perceptions regarding their providers and channel packages, comparing perceptions among various consumer groups.
Consumer Analytics: Entertainment Content Track
Executive Summary and Recommendations
Pay-TV Market Overview
Pay-TV Service Features
Pay-TV Service Feature Preferences
Pay-TV Channel Preferences
Pay-TV Service Channel Package Preference
Optimized Channel Packages
Appendix
Published by Parks Associates
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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
