This 360 View analyzes connected consumers and their uptake, interest and perception of pay-TV and subscription OTT video services. The research examines adoption of and demand for pay-TV features, including premium channels, recorded and on-demand video, multiscreen accessibility, content discovery, and newly emerging CPE and service experiences. It also examines the relationship between OTT video service and pay-TV service adoption.
The study explores consumer groups (new pay-TV subscribers, pay-TV upgraders, cord cutters, cord shavers, cord nevers, and OTT subscribers) to understand how they have changed over time in size, service adoption, and attitudes.
Published by Parks Associates
© December 2019
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Printed in the United States of America.
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Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
