This study provides a comprehensive view of the U.S. marketplace pay-TV services, including changes in adoption, services taken, churn, and spending among key consumer segments, including upgraders, downgraders, new subscribing households, cord cutters, cord shavers, and OTT subscribers. It assesses demand for entertainment service features and compares perception, demand, and use among leading U.S. operators.
Pay TV: Adoption
Pay TV: Changes to Service
Pay TV: Bundling and Spending
Pay TV: Perception
Pay TV: Features
Pay TV: Content Demand
Pay TV: Non-Subscribers
Adoption and Use of TV Antennas
General Video Device Ownership
Device Specific Factors
Published by Parks Associates
© January 2019 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
