Executive Summary

Industry Insight

Key Findings and Market Impact

Smart Speaker and Smart Display Market Landscape

Smart Speaker Penetration of US Broadband Households (2017-2024)

Market Drivers

Market Barriers

Leading Smart Speaker and Smart Display Models

Trend in Smart Speaker and Smart Display Brand Adoption (2017-2019)

Smart Speaker Models Owned (Q3/19)

Smart Display Models Owned (Q3/19)

Leading Ecosystem Comparisons

Market Developments

Market Activity and Forecast

Defining Smart Speakers and Smart Displays

Average # of Smart Speaker or Smart Displays Owned Per BB HH

Adoption of Smart Displays Among Smart Speaker Owners (Q3/19)

Adoption of Brands by Number of Products in Household (Q3/19)

Brand Ownership Combination by Number of Products Owned (Q3/19)

Smart System Ecosystem Overlap (Q1–Q3 2019)

Use of Voice Assistants on Devices (Q1/19)

Owner Demographics and Segmentation

Adoption of Smart Speakers and Smart Displays by Technology Adoption Segments (Q3/19)

Adoption of Smart Speakers and Displays by Age Group (Q3/19)

Adoption of Smart Speakers and Displays by Gender and Presence of Children in Household (Q3/19)

Lifestyle Attitudes: Smart Speaker vs. Smart Display Owners (Q1/19)

Overall Smart Home Device Ownership Among Smart Speaker/Smart Display Owners (Q2/19)

Adoption of the Top 5 Smart Home Devices Among Smart Speaker/Display Owners (Q2/19)

Adoption of Video Entertainment Devices by Smart Speaker or Smart Display Owners (Q3/19)

Number of Connected CE Devices Owned by Smart Speaker and Smart Display Ownership (Q1/19)

Smart Speaker and Smart Display Purchase Journey

12 Month Purchase Intentions - Leading Consumer Electronics Devices (2014 - 2019)

Type of Acquisition for Smart Speakers and Displays (Q1/19)

Purchase Channel: Smart Speakers vs. Smart Displays (Q1/19)

Purchase Method: Smart Speaker vs. Smart Display (Q1/19)

Highly Important Purchase Considerations for Smart Speaker/Smart Display (Q1/19)

Voice Assistant User Experience

Personal Assistant App Use vs. Dedicated Device Use (Q1/19)

Daily Usage of Personal Assistant Devices/Apps by Brand (Q1/19)

Location of Smart Speakers and Displays By Room (Q1/19)

New Skills Added to Amazon Echo Devices Since Initial Setup (2017 - 2019)

New Skills/Actions Added to Smart Speakers and Displays Since Initial Setup by Brand (Q1/19)

Smart Speaker and Smart Display Use Cases

Voice Assistant Activities Performed by Device Users (Q1/19)

Top 5 Devices to Control Using Voice Assistant (Q1/19)

Top 3 Voice Control Actions for Entertainment (Q1/19)

Smart Speaker/Display Users Controlling Entertainment Devices by Brand (Q1/19)

Ownership of Streaming Video Devices Among Smart Speaker/Display Owners (Q1/19)

TV Control with Voice Commands by Smart Speaker and Smart Display Ownership (Q1/19)

Primary Method of Controlling Smart Home Devices (Q2/19)

Use of Smart Home Control Systems (Q2/19)

Features of Primary Television (Q1/19)

Smart TV Top Ranked Device to Control via Voice by Smart TV Brand (Q1/19)

Type of Music Service Used by Smart Speaker and Smart Display Ownership (Q1/19)

Music Service Used by Smart Speaker and Smart Display Ownership (Q1/19)

Likelihood of Purchasing Using Voice (Q1/19)

Reasons for Not Shopping Using Voice (Q1/19)

Appendix