This report assesses key trends shaping the competitive landscape of the residential security arena. It compares key performance indicators and company strengths by evaluating innovation strategy, assessing partnerships, and growth strategies. The report focuses on major players with a high volume of subscribers, including ADT, Vivint, Comcast, Xfinity, and SimpliSafe among others. Companies seeking a piece of the U.S. marketplace for security systems and their smart home adjacencies benefit from understanding their competitors’ positioning. This report analyzes today’s U.S. residential security system market, its players, and market dynamics affecting the industry.
Residential Security Market
Major Security Players
Professional Monitoring Revenue and Market Share
Fierce Competition
NPS Scores and Home Security
A Changing Structure for the Residential Security Industry
COVID-19 Impact and Views of “Safe Enough”
Increased Use of Interactive Services
Diversified Mix of Professional Monitoring Services
Competitive Analysis
Affordability
Differentiation of Features
Consolidation & Partnership
Strength of the Channel
Creating a Unified Point of Control
Depth of Offerings
Competitive Profiles
ADT
Vivint Smart Home
Brinks Home
Canary Security
Amazon / Ring
SimpliSafe
Wyze
ARLO Technologies
Google Nest
Xfinity Home
Cox Communications - Homelife
Competitors on the Horizon
Abode Systems, Inc.
Cove
Kangaroo
ecobee
Implications about Competitive Strategies
Home Security System Ownership
Professional vs. Self-monitoring in US Security System Households
Major US Security Providers
Positioning of Select Home Security Systems and Devices
US Revenue Forecast in End-User Dollars
Customer Changes Made to Security Systems in 12 months Before Survey
Likelihood of Switching Monitoring Provider
US History and Forecast for Professionally Monitored Security Systems
NPS for Top Professional Monitoring Providers
NPS for Top Professional Monitoring Providers
Current Market Structure for Residential Security
Future Market Structure
Most Important Features of a Security System
Average Monthly Fee for Professional Monitoring
Installation Method for the 12 Months Prior to Survey
Professional Monitoring Fees by Company
Average Upfront Costs of Home Security System, by Installation Method
Average Price Paid of Select Smart Home Devices
Payment Method Used to Acquire Security System
AI Features by Security System Provider
Major Provider Partnerships
Security System Purchase Channels
Security System Type, by Provider
Top Platforms for Smart Home Device Control
Features by Provider
Key Activities by Provider
© April 2022 Parks Associates
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Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
