“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devices to the Internet,” says Brad Russell, Research Director for Connected Home, Parks Associates. “Companies are working to adopt best practices for IoT data security and management to allay concerns and deliver peace of mind, including more stringent efforts to secure the home network by deep inspection of incoming and outgoing traffic and monitoring of edge devices to alert for anomalous behavior.”
From the press release "The Connected Home is Growing: WiFi Router Outranks Smartphone as #1 Technology US Adults Can’t Live Without for More Than One Day."
Parks Associates consumer research reports that 27% of U.S. broadband households use 3+ OTT services. “The streaming video service marketplace is diverse, fragmented and highly competitive, with hundr...
Synacor Inc. (NASDAQ: SYNC) today announced Forever Login to curb Pay TV’s password sharing challenges that Parks Associates estimates will be a $10 billion problem. Available on the company’s Cloud I...
According to a study by Parks Associates titled 360 View: Supporting the Connected Consumer, “Unresolved technical problems with smart home devices have risen 240% in 3 Years. 79% of consumers have se...
Parks Associates data shows that 90% of seniors consider it “very important” to live independently in their own homes for as long as possible, and Wi-Fi adoption in senior households is increasingly w...
