Parks Associates consumer research reports that 27% of U.S. broadband households use 3+ OTT services. “The streaming video service marketplace is diverse, fragmented and highly competitive, with hundreds of services available. Differentiation is difficult. Leading players are using data in unique ways that create areas of competitive advantage,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Subscriber churn, content licensing decisions, user experience management, business model optimization, marketing and user engagement are just a few of the areas where services leverage in-depth data analysis like that provided by Conviva. As the market continues to evolve, those without data analysis capabilities will be at a significant disadvantage.”
From the industry press release "Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions."
Synacor Inc. (NASDAQ: SYNC) today announced Forever Login to curb Pay TV’s password sharing challenges that Parks Associates estimates will be a $10 billion problem. Available on the company’s Cloud I...
“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devic...
"Parks Associates research reports 29 percent of seniors age 65 and older find it appealing to have a video consultation with a doctor directly through their TV," said Elizabeth Parks, senior vice pre...
A leading innovator in forensic watermarking for the media and entertainment industry, Verimatrix introduced its latest HTML5-focused solution to allow enhanced cybersecurity protections across multip...
