Parks Associates consumer research reports that 27% of U.S. broadband households use 3+ OTT services. “The streaming video service marketplace is diverse, fragmented and highly competitive, with hundreds of services available. Differentiation is difficult. Leading players are using data in unique ways that create areas of competitive advantage,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Subscriber churn, content licensing decisions, user experience management, business model optimization, marketing and user engagement are just a few of the areas where services leverage in-depth data analysis like that provided by Conviva. As the market continues to evolve, those without data analysis capabilities will be at a significant disadvantage.”
From the industry press release "Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions."
A leading innovator in forensic watermarking for the media and entertainment industry, Verimatrix introduced its latest HTML5-focused solution to allow enhanced cybersecurity protections across multip...
Parks Associates, a leading market research firm specializing in emerging consumer technology, has reported that by 2020, United States households will have more than 2.3 billion connected devices. On...
VOLANSYS announced today that Dhruvesh Patel will participate as a speaker at Parks Associates' 22nd-annual CONNECTIONS: the Premier Connected home Conference, held May 22-24 at the Hyatt Regency in S...
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