Parks Associates consumer research reports that 27% of U.S. broadband households use 3+ OTT services. “The streaming video service marketplace is diverse, fragmented and highly competitive, with hundreds of services available. Differentiation is difficult. Leading players are using data in unique ways that create areas of competitive advantage,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Subscriber churn, content licensing decisions, user experience management, business model optimization, marketing and user engagement are just a few of the areas where services leverage in-depth data analysis like that provided by Conviva. As the market continues to evolve, those without data analysis capabilities will be at a significant disadvantage.”
From the industry press release "Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions."
The interactive panel session, moderated by the Stuart Sikes, President of Parks Associates addresses the pricing models, smart home channels, emerging partnerships, and new technologies that are disr...
To learn more about the security risks operators face in collecting, storing and analyzing data, download the latest white paper from Parks Associates, 'Securing the Integrity of Video Analytics Data....
According to Parks Associates, the fitness tracker industry is set to almost triple from one valued at $2 billion in 2014, to $5.4 billion by 2019. For more information, consumers and licensing partne...
Parks Associates' Tom Kerber says that Unilectric offers a "highly differentiated solution" that is a "key component for smart home and energy management which addresses key value propositions for Con...
