Parks Associates consumer research reports that 27% of U.S. broadband households use 3+ OTT services. “The streaming video service marketplace is diverse, fragmented and highly competitive, with hundreds of services available. Differentiation is difficult. Leading players are using data in unique ways that create areas of competitive advantage,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Subscriber churn, content licensing decisions, user experience management, business model optimization, marketing and user engagement are just a few of the areas where services leverage in-depth data analysis like that provided by Conviva. As the market continues to evolve, those without data analysis capabilities will be at a significant disadvantage.”
From the industry press release "Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions."
DALLAS, TX--(Marketwired - May 18, 2016) - Parks Associates announced today that Vivint Smart Home Chief Strategy and Innovation Officer Matt Eyring will deliver a keynote on the evolution of the smar...
Built on a learning platform, Digital Butler is adaptive, vendor-neutral and provides for a single-stop support marketplace. "Supporting connected consumers is increasingly costly given the growing nu...
Local broadcasters are launching their own branded OTT apps to stay ahead of the curve as cable TV subscriptions fall and streaming subscriptions rise. According to Parks Associates, 36% of U.S. broad...
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Brett Sappington, senior director of research, Parks Associates. “Consumers are streaming...
