Parks Associates consumer research reports that 27% of U.S. broadband households use 3+ OTT services. “The streaming video service marketplace is diverse, fragmented and highly competitive, with hundreds of services available. Differentiation is difficult. Leading players are using data in unique ways that create areas of competitive advantage,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Subscriber churn, content licensing decisions, user experience management, business model optimization, marketing and user engagement are just a few of the areas where services leverage in-depth data analysis like that provided by Conviva. As the market continues to evolve, those without data analysis capabilities will be at a significant disadvantage.”
From the industry press release "Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions."
Parks Associates data shows that 1 in 5 consumers in the US currently own smart home devices with global growth on the rise and residential connected devices will generate approximately 11 million sup...
The interactive panel session, moderated by Brett Sappington, Director of Research for Parks Associates, examines changes in CPE product design and deployment as the OTT, broadcast, and pay-TV worlds...
PointCentral, the recognized leader in enterprise-scale Smart Home Automation solutions for property managers, today announced that Sean Miller, PointCentral’s incoming president, has been invited to...
Today’s consumers have multiple social media accounts, and according to Parks Associates research1, use an average of three public cloud services per household like Dropbox, Google Drive™ or Microsoft...
