Parks Associates consumer research reports that 27% of U.S. broadband households use 3+ OTT services. “The streaming video service marketplace is diverse, fragmented and highly competitive, with hundreds of services available. Differentiation is difficult. Leading players are using data in unique ways that create areas of competitive advantage,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Subscriber churn, content licensing decisions, user experience management, business model optimization, marketing and user engagement are just a few of the areas where services leverage in-depth data analysis like that provided by Conviva. As the market continues to evolve, those without data analysis capabilities will be at a significant disadvantage.”
From the industry press release "Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions."
The Sleep Technology Summit & Expo will be chaired by Michael Breus, PhD, author of The Power of When , (in stores September 13). Keynote speaker Harry Wang, Senior Director of Research at Parks Assoc...
The interactive panel session, moderated by Harry Wang, Senior Director of Research, Parks Associates examines the connected health market and its flood of new ideas, innovations, and entrants. Accord...
“Parks Associates forecasts that the consumer and SMB technical support services market will grow to nearly $15 billion by 2018. That growth signifies the need for support services before, during and...
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Brett Sappington, senior director of research, Parks Associates. “Consumers are streaming...
