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March 29, 2016
The popularity of Over The Top (OTT) video is growing fast particularly in France and the UK.
According to new data released by Parks Associates on March 29, over half of UK and French (55% and 51%, respectively) broadband Internet households are now turning to online channels for their TV and video fix.
From the article "European Consumers Catch The Video Streaming Bug" by www.thestar.com
Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...
The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...
Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...
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