The popularity of Over The Top (OTT) video is growing fast particularly in France and the UK.
According to new data released by Parks Associates on March 29, over half of UK and French (55% and 51%, respectively) broadband Internet households are now turning to online channels for their TV and video fix.
From the article "European Consumers Catch The Video Streaming Bug" by www.thestar.com
TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...
In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...
“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
