The popularity of Over The Top (OTT) video is growing fast particularly in France and the UK.
According to new data released by Parks Associates on March 29, over half of UK and French (55% and 51%, respectively) broadband Internet households are now turning to online channels for their TV and video fix.
From the article "European Consumers Catch The Video Streaming Bug" by www.thestar.com
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...
Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...
Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...
