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February 26, 2015
Hundreds of millions of people own iPhones and Apple products.
So, it makes sense for Apple to dive headfirst into the electronic-home market (also called Smart Home technology).
So, these customers are likely to keep using Apple’s technology — and upgrading to newer models — to power their thermostats, alarm systems and lights.
However, the entire Smart Home market is expected to grow to $4 billion by 2017. This is according to research firm Parks Associates.
From the article "Dump Apple. Buy AT&T, GE Instead. Here’s Why …" by Frank Curzio.
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
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