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February 26, 2015
Hundreds of millions of people own iPhones and Apple products.
So, it makes sense for Apple to dive headfirst into the electronic-home market (also called Smart Home technology).
So, these customers are likely to keep using Apple’s technology — and upgrading to newer models — to power their thermostats, alarm systems and lights.
However, the entire Smart Home market is expected to grow to $4 billion by 2017. This is according to research firm Parks Associates.
From the article "Dump Apple. Buy AT&T, GE Instead. Here’s Why …" by Frank Curzio.
TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...
In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...
“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
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