Hundreds of millions of people own iPhones and Apple products.
So, it makes sense for Apple to dive headfirst into the electronic-home market (also called Smart Home technology).
So, these customers are likely to keep using Apple’s technology — and upgrading to newer models — to power their thermostats, alarm systems and lights.
However, the entire Smart Home market is expected to grow to $4 billion by 2017. This is according to research firm Parks Associates.
From the article "Dump Apple. Buy AT&T, GE Instead. Here’s Why …" by Frank Curzio.
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...
