As the breadth of connected products continues to expand, the opportunities to integrate these devices and create new use cases is clear. Smart products are entering the bedroom, bathroom, and kitchen, yet these devices are disconnected from the rest of the home. This research evaluates the ever-expanding use cases in the smart home, examining priorities for different adjacencies, along with the preferred means of acquiring these devices.
Consumer Analytics: Smart Home Devices and Services Track
Key Questions Answered
Survey Methodology
Defining Heads of Broadband Households
Definitions and Abbreviations
Reading Parks Associates Charts
Executive Summary
Industry Insight
Winning Opportunities in the Smart Home
Key Findings and Market Impact
Device Ownership and Recent Purchases
Smart Home Device Ownership (2014 - 2019)
Smart Smoke/CO Detector Device Purchases (2015 - 2019)
Smart Water Loss and Damage Prevention Device Purchases (2014 - 2019)
Income Distribution of Smart Water Loss and Damage Prevention Device Purchasers (Q2/19)
Smart Climate Control Device Purchases (2014 - 2019)
Smart Thermostat Ownership (Q2/19)
Smart Outdoor Device Purchases (Q2/19)
Smart Pet Device Purchases (Q2/19)
Presence of Children at Home Distribution of Smart Pet Device Purchasers (Q2/19)
Purchase Drivers
Importance of Benefits Driving Purchase of Smart Smoke & Fire Prevention Devices (Q2/19)
Importance of Benefits Driving Purchase of Smart Water Loss & Damage Prevention Devices (Q2/19)
Importance of Benefits Driving Purchase of Smart Outdoor Devices (Q2/19)
Importance of Benefits Driving Purchase of Smart Climate Control Devices (Q2/19)
Importance of Benefits Driving Purchase of Smart Pet Devices (Q2/19)
Means of Device Acquisition
Smart Smoke & Fire Prevention Devices: Means of Acquisition (Q3/19)
Smart Water Loss & Damage Prevention Devices: Means of Acquisition (Q3/19)
Smart Climate Control Devices: Means of Acquisition (Q3/19)
Smart Outdoor Devices: Means of Acquisition (Q3/19)
Smart Pet Devices: Means of Acquisition (Q3/19)
Purchase Prompts
Reasons for Purchasing Smart Smoke & Fire Prevention Devices (Q2/19)
Reasons for Purchasing Specific Smart Home Devices (Q2/19)
Actions Taken Before Purchasing Smart Home Devices (Q2/19)
Purchase Timeline for Smart Home Devices (Q2/19)
Purchase Intentions and Preferences
Smart Safety & Security Devices Purchase Intention (Q2/19)
Smart Energy & Misc. Devices Purchase Intention (Q1/19)
Smart Safety & Security Devices: Channel Purchase Location (Q2/19)
Smart Energy & Misc. Devices: Channel Purchase Location (Q2/19)
Ownership Inhibitors
Smart Home Devices: Purchase Inhibitors (Q2/19)
Appeal of Home Automation Routines
Appeal of Method to Initiate Smart Home Routines
Appealing Actions for Bedtime Routine (Q2/19)
Appealing Actions for Away Routine (Q2/19)
Appealing Actions for Wake-up Routine (Q2/19)
Appealing Actions for Entertainment Routine (Q2/19)
Appealing Actions for Dinner Time Routine (Q2/19)
Appendix
Published by Parks Associates
© November 2019
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
