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Q3 2023
Consumer Insights Dashboard
The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market.
Consumer Insights Dashboards present survey-based consumer research that tracks movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.
Industry Benchmarks
Smart Home Device Ownership
• Number of Smart Home Devices Owned
• Average Smart Home Devices Owned
• Smart Home Control Platforms and Devices
• Smart Home Device Purchases and Intentions to Buy
• Smart Safety & Security Device Ownership
• Smart Energy, Lighting, Water Device Ownership
• Smart Appliance Ownership
• Smart Speaker or Smart Display Ownership
Smart Home Device Purchasing
• Smart Security & Safety Device Purchases
• Smart Energy, Lighting, Water Device Purchases
• Smart Appliance Purchases
• Smart Safety & Security Devices: Channel Purchase Location
• Smart Energy Devices: Channel Purchase Location
• Average Selling Price (ASP): Select Smart Home Devices
• Smart Safety and Security Devices: Top 5Brands Purchased
• Smart Energy Devices: Top 5 Brands Purchased
• Purchase Intention: Smart Safety & Security Devices
• Purchase Intention: Smart Energy, Lighting, Water Device
• Purchase Intention: Smart Appliance
• Future Purchase and Ecosystem Integration Considerations
Appendix
Interoperability & Generative AI: Next Generation Smart Home UI - Q4 2023
Context is King: Smart Home Video and Audio Analytics - Q3 2021
Opportunity Assessment: Builders and Insurance as Smart Home Channels - Q2 2020
Breaking Smart Home Barriers: Why Consumers Don’t Buy - Q2 2021
Gain the reach, visibility, and executive audience through Parks Associates hosted events and custom marketing services.
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