This consumer research provides an in-depth examination of the user experience among smart home app users. It quantifies consumer preferences and pain points, the value of unified versus endpoint solutions, app usage patterns by use case and contexts and the relative importance of the app experience for purchasing and consumer satisfaction. The research also explores preferences for modes of interaction, such as voice versus touch, and relative value of multiple apps that can be used for varying smart home tasks.
Survey Methodology and Definitions
Defining Home Control
Executive Summary
Smart Home Device Adoption by Security System Ownership
Smart Home Control Platform User Experience for Platform Used Most
Ideal Control App Experience
Smart Home Platforms
Preferred Type of Company Making a Unified Control App
Brand Preference for a Single Brand Household
Smart Home Overview
Smart Home Device Ownership
Average Smart Home Devices Owned
Number of Smart Home Devices Owned
Smart Home Device Ownership
Home Control App Use and Segments
Security and Smart Home Device Control App
Average Numbers of Smart Home Devices Owned by Smart Home Control Methods
Adoption of Home Control App by Ownership Segment
Security and Smart Home Device Control App Usage by Smart Home Ownership Segment
Smart Home Device Adoption by Security System Ownership
Smart Home Device Adoption by Control App Segments
Share of Specific Control Platforms
Platforms Used to Control Smart Home Devices
Most Used Smart Home Device Control Platform
The Ideal App Experience
Ideal Control App Experience by Adoption Segment
Ideal Control App Experience by Adoption Segment
Ideal Control App Experience by Age
Ideal Control App Experience by Smart Home Device Owners
Ideal Control App Experience by Smart Home Device Owner & Intender Segment
Understanding Unified App Users
Smart Home Control Platform User Experience for Platform Used Most
Smart Home Device Control Platform User Experience by Age Groups
Smart Home Device Control Platform User Experience by Adoption Segment
Smart Home Device Control Platform User Experience by Problem Efforts Segment
Problems Experienced in the Past 12 Months
Effort Required to Solve the Problems
App design makes it easy to use
Understanding OS patterns and Voice Control Users
Primary Control Method of Smart Home Devices Units
Primary Control Method of Smart Safety & Security Device
Primary Control Method of Lighting & Home Management Device
Personal Smartphone Operation System by Smart Home Device Ownership
Family Smartphone OS Segment
High Agreement: Assistant is Easy to Communicate With
Voice Assistant Usage by Personal Smartphone OS
Voice Assistant Control Adoption by Smart Home Device
The Preferred App Provider
Smart home device owners interested in getting a single unified control app
% Saying they want a unified app from a given provider type MOST
Reasons for Choosing Source of a Single Unified App
Reasons for Choosing a Single Unified App Provider, by Preferred Provider Type
Smartphone OS of Respondents Who Prefer Getting the App from Smartphone OS Provider
Brand Owned by Respondents Who Prefer Getting the App from Smart Speaker/Display Brand
Reasons for Not Choosing a Single Unified App Provider
Single-Brand Households
Interest in a Single Brand Household
Brand Preference for a Single Brand Household
Brands Preference for a Single Brand Household by Adoption Segment
Brands Preference for a Single Brand Household by Smart Home Device Ownership Segment
Selling Interoperability
Importance of Smart Home Device Integration for Future Purchase
Importance of Smart Home Device Integration for Future Purchase
Consumers Rating High Importance for “Matter” Mark
High Importance of “Matter” Mark by Smart Home Control Methods
High Importance of “Matter” Mark by Most Used Smart Home Control Platform
High Importance of “Matter” Mark by Interest in a Single-Brand Home
High Importance of “Matter” Mark by Smart Home Ownership Segment
High Importance of “Matter” Mark by Demographic Factors
Appendix
Published by Parks Associates
© November 2021 Parks Associates
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Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
